Which IPSO Editor's Code clause discourages journalists from using subterfuge?

The clause that discourages journalists from using subterfuge is Clause 10 of the IPSO Editor's Code, which specifically addresses the use of deception and covert methods in newsgathering. This clause emphasizes that journalists should only use such methods if they are of significant public interest and where there are no other reasonable alternatives to obtain the information.

This principle is vital in maintaining ethical standards in journalism, as it protects the rights of individuals and fosters trust between the media and the public. The use of subterfuge can lead to breaches of privacy and ethical concerns, which is why it is tightly regulated under the Editor's Code.

Understanding this clause helps journalists navigate the complex landscape of ethical reporting, ensuring that while they pursue the truth, they also respect the boundaries of ethical conduct.